About The Speaker
Ignacio García Magarzo
Dr. Ignacio García Magarzo is the CEO of ASEDAS whose represents almost 70% of food retail in Spain. The Association is made up of different types of companies, as well as Spain´s two major purchasing centres. All of them show the diversity of the supermarket format and of Spain food retail. This diversity constitutes a differentiating element of Spanish retail compared with neighbouring countries and guarantees great consumer choice both in ranges and purchasing formats.